BLOX Racing – SEO Progress Report | Last 28 Days
SEO PROGRESS REPORT
Last 28 Days · Apr 18 – May 18, 2026 · bloxracing.com
Overall Traffic Performance
GA4 data for Apr 18 – May 18, 2026 vs the previous period Mar 21 – Apr 17, 2026. All channels included.
Traffic Acquisition by Channel
| Channel | Users (Apr 18–May 18) | Users (Mar 21–Apr 17) | Change | Key Events | Event % Change |
|---|---|---|---|---|---|
| Total — All Channels | 116,284 | 105,083 | ▲ +10.66% | 565 | ▲ +21.77% |
| Cross-network | 7,100 | 6,525 | ▲ +8.81% | 265 | ▲ +30.54% |
| 🔍 Organic Search | 6,215 | 6,174 | ▲ +0.66% | 97 | ▼ −3.00% |
| Direct | 94,741 | 82,864 | ▲ +14.33% | 72 | ▲ +56.52% |
| Paid Social | 3,071 | 3,905 | ▼ −21.36% | 40 | ▲ +48.15% |
📊 GA Analysis
Total sessions surged to 119K (+15.1%) and active users hit 112K (+15.9%) — the strongest traffic numbers recorded. Key events grew to 519 (+7.9%) overall, with Cross-network conversions up a remarkable +30.54%. Organic Search users held steady at 6,215 (+0.66%), confirming consistent SEO performance. Direct traffic was the biggest volume driver at 94,741 users (+14.33%). Paid Social volume dipped −21.36% but its key event rate improved +48.15%, showing better quality traffic from that channel.
Domain Authority & SEO Metrics
Latest domain-level SEO data from SEMrush as of May 17, 2026 for bloxracing.com.
AI Search Visibility
bloxracing.com is actively cited across all major AI platforms — a critical emerging channel in 2026 SEO.
🔗 SEMrush Analysis
Domain Authority remains solid at 27 (Good) with organic traffic at 5.1K monthly visits. The keyword footprint holds at 2,600 organic keywords (+0.7%) and the backlink profile has grown to 4,900 links — up from 4,700 last period. Referring domains remain strong at 1.3K. AI visibility shows 530 total mentions across ChatGPT (182), AI Mode (171), Gemini (90), and AI Overview (87), with 203 pages being cited — positioning bloxracing.com well for AI-driven search in 2026.
Page Speed Performance
Current PageSpeed scores for bloxracing.com compared against the previous report (Mar–Apr 2026).
Progress vs Previous Report (Mar–Apr 2026)
| Metric | Mobile Before | Mobile Now | Desktop Before | Desktop Now | Status |
|---|---|---|---|---|---|
| Performance Score | 10 | 26 ▲ +16 pts | 12 | 34 ▲ +22 pts | ⚠ Improving |
| First Contentful Paint | 3.0s | 3.1s ≈ flat | 0.7s | 0.7s ✓ | ⚠ Mobile slow |
| Largest Contentful Paint | 23.9s | 23.1s ▲ slight | 5.9s | 5.1s ▲ | ⚠ Critical |
| Total Blocking Time | 1,540ms | 430ms ▲ BIG WIN | 1,840ms | 260ms ▲ BIG WIN | ✅ Major progress |
| Speed Index | 11.5s | 8.2s ▲ | 5.7s | 3.3s ▲ | ✅ Improving |
| Cumulative Layout Shift | 1 | 1 — flat | 1 | 1 — flat | ⚠ Needs fix |
| SEO Score | 85 | 85 — same | 85 | 85 — same | ✅ Good |
| Best Practices | 92 | 96 ▲ | 92 | 92 — same | ✅ Good |
⚡ Page Speed Analysis
Significant improvements this period. Desktop performance more than doubled from 12 → 34 (+22 pts) and mobile improved from 10 → 26 (+16 pts). The biggest win is Total Blocking Time — slashed from 1,540ms to 430ms on mobile and from 1,840ms to 260ms on desktop (over 85% reduction on both). Speed Index also improved substantially. However, mobile LCP remains critical at 23.1s and CLS is still 1 on both devices — these are the top two priorities for the next sprint. Target: mobile performance 50+ and LCP under 2.5s.
Last 28 Days Recap
Consolidated performance overview across all tracked SEO metrics — Apr 18 to May 18, 2026.
🏁 Overall Summary
The last 28 days (Apr 18 – May 18, 2026) show strong, broad-based growth for bloxracing.com. Total sessions hit 119K (+15.1%) with active users at 112K (+15.9%) — the strongest traffic performance yet tracked. Key events grew to 519 (+7.9%) site-wide, with Cross-network conversions up a remarkable +30.54%. Page speed made notable strides — desktop performance more than doubled from 12 to 34 (+22 pts) and Total Blocking Time was cut by over 85% on both devices. SEMrush confirms the backlink profile strengthened to 4,900 links and AI visibility remains active at 530 mentions across all major platforms. The primary remaining challenges are LCP (especially mobile at 23.1s) and CLS — fixing these will unlock the next tier of ranking improvements.
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